Nike athletes have dominated the sport forefront, becoming the crèam de la crèam of their respective games. In large part, these athletes view sport as a method to inspire, build community, and as a platform to voice important conversation. Nike, along with many of their star-studded athletes, are taking part in their new “Best Day Ever” campaign to celebrate both sports and the next generation of athletes.
The “Best Day Ever” concept surrounds Nike’s belief that the future of sport is creative, inclusive, and unlimited in possibilities. With that in mind, the film highlights how sports can create a better life for all athletes through joy and play.
Athletes such as LeBron James, A’ja Wilson, Serena Williams, Rory McElroy, Giannis Antetokounmpo, Mike Trout, Shelly-Ann Fraser-Pryce, and others will be featured in the film.
Along with the main film, extensions to the “Best Day Ever” will be shared. These additional films will cover imaginative athlete stories about the future of sports.
Be sure to click below to watch Nike’s “Best Day Ever” film. Additional content regarding the campaign will drop throughout the summer.